RDM Partners Announces Successful Sale of LilyAna Naturals to Skyline Beauty Group
Transaction marks a successful exit for RDM Partners and its capital partners
RDM Partners, an investment firm focused on acquiring and growing lower middle market businesses, announced the completed sale of its portfolio company, LilyAna Naturals, to Skyline Beauty Group.
Founded in 2014 in Mississippi, LilyAna Naturals is a leading direct-to-consumer skincare brand recognized for its clean, effective, accessible and affordable formulations. The brand’s flagship Retinol Cream and Eye Cream have earned over 110,000 customer reviews on Amazon and consistently rank among the platform’s top-rated skincare products. The product lineup also includes the brand’s popular Face Cream and Vitamin C Serum. All LilyAna Naturals products are cruelty-free and manufactured in the United States.
Under RDM Partners’ ownership, LilyAna Naturals grew into a nationally recognized brand with a strong e-commerce presence. The company built a loyal global customer base through high-quality, results-driven formulations and a commitment to affordable skincare.
The acquisition strengthens Skyline Beauty Group’s expanding portfolio of high-performing beauty and personal care brands. Under Skyline Beauty Group’s ownership, consumers can expect continued innovation and expanded distribution for LilyAna Naturals across retail, wholesale, and direct-to-consumer channels.
Two Roads Advisors served as exclusive financial advisor. Butler Snow served as legal counsel.
Quotes
“We built LilyAna Naturals into a nationally recognized skincare brand with a loyal customer base, and we’re proud of the team and the business we created together. Skyline Beauty Group’s strength across retail, wholesale, and direct-to-consumer channels makes them the ideal partner to lead the brand’s next chapter of growth. At RDM Partners, we take pride in building businesses that attract best-in-class partners, and this transaction reflects that commitment.” – Retta Abraham, Managing Partner, RDM Partners
“Retta Abraham and the RDM Partners team were outstanding partners throughout this process. Their professionalism and deep understanding of the LilyAna Naturals business made for a seamless transaction. We see tremendous potential in the LilyAna brand and are excited to invest in its continued growth as part of the Skyline Beauty family.” – Joe Indig, CEO, Skyline Beauty Group
“Our investment in LilyAna Naturals was rooted in the belief that transformational capital can help a rural-based business grow and thrive. Watching Retta Abraham and the team build this brand while creating jobs in Mississippi has been incredibly rewarding. We are proud to have supported this chapter of LilyAna’s journey and believe Skyline Beauty Group is the ideal strategic owner to lead the brand through its next phase of growth.” – Matt Malone, Director, Stonehenge Capital
About RDM Partners
RDM Partners is a family-run investment firm that partners with family-owned and founder-led businesses through ownership transitions. The firm focuses on control acquisitions of companies with $3M–10M of EBITDA across the lower middle market, with particular interest in healthcare services and other essential services industries. RDM Partners combines hands-on operational expertise with long-term capital to preserve company culture while driving sustainable growth.
About LilyAna Naturals
Founded in 2014 in Mississippi, LilyAna Naturals is a skincare brand recognized for its clean, effective, and accessible formulations. The brand offers a curated range of skincare essentials, including its best-selling Retinol Cream, Eye Cream, Face Cream, and Vitamin C Serum, each designed to promote smoother, healthier-looking skin. LilyAna Naturals products are cruelty-free and proudly manufactured in the United States.
About Skyline Beauty Group
Skyline Beauty Group is a beauty and personal care platform focused on acquiring and building high-potential brands across skincare, haircare, and professional beauty. The company supports its portfolio brands through operational expertise, distribution relationships, and digital commerce capabilities, helping brands expand their reach across retail, wholesale, and direct-to-consumer channels.
About Stonehenge Capital
Since 1999, Stonehenge Capital has operated at the intersection of finance and community development—delivering strong financial returns for investors while generating meaningful social impact in communities nationwide. Stonehenge’s Direct Investing platform provides senior debt, junior debt, and equity capital to private businesses in the lower middle market. With more than $2.0 billion invested across its platform, the Direct Investing Team partners closely with founders and management teams to deliver flexible capital solutions that support long-term growth and value creation.
Media Contact
RDM Partners
info@rdmpartners.com
www.rdmpartners.com
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